We spoke to John Ross, who runs this IPG Media Lab written about in this WSJ article. We are meeting very soon to discuss the opportunity to possibly be a part of the lab. I believe he fully understands what aisle411 is bringing to market. (John Ross's picture has been hanging in our office for over a year because he wrote an article back then that described the aisle411 service and spoke to the utility of what aisle411 does.)
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